A recent research report posted has given more insight into Greenwashing and how it affects the market.
TerraChoice, a marketing research firm recently released their third annual green marketing report. This year, they claim that 95% of all products are violating one of their noted seven sins. They even have an adorable green goblin (no relation to the Green Gobbler) to demonstrate the sins:
1. Hidden Trade-Off
2. No Proof
4. Worshiping False Labels
6. Lesser of Two Evils
We want to navigate greenwashing with you by giving a history of the terms, discuss how it is affecting our lives through general product selection and usage as well as how it is affecting the homes that we live in. Speak up if you have some thoughts on the subject, because TerraChoice brings up some very interesting positions on Greenwashing and how it has come to play in our Northern Virginia market.
Tags: eco-friendly products, fibbing, green buildings, green products, green products for your home, green sheen, green washing, hidden trade-off, irrelevance, lesser of two evils, no proof, sins of green washing, sins of greenwashing, terrachoice, vagueness, worshipping false labels